The Bikini Shoppe first opened its doors in Mission Beach in 1993. In 2011, The Bikini Shoppe relocated to its current location at 728 Ventura Place. For 29 years, The Bikini Shoppe has been providing bikinis, beachwear and accessories with comfort and style.

Locals and visitors alike haven't been coming to the Shoppe for just a great bikini, they come for the experience to find the perfect fit. We pride ourselves on great customer service and have a carefully curated collection of the best swim and beachwear the industry has to offer. Our staff are trained to provide each customer with a personalized shopping experience and ensure a comfortable and flattering fit.

We offer high-quality swimwear, apparel and accessories to cover you from head to toe making you ready for the beach, pool or your upcoming tropical getaway. Check out our Brands page for a full listing of brands offered in-store and online. Many of these brands also incorporate the "do good, be good" philosophy, by being environmentally-friendly, giving back to their communities and creating organizations that benefit the greater good.

If you are local, we would love to see you in the store soon! If you aren't from San Diego, we are so glad you found us. We launched our web store in May of 2022 and have received orders from across the country. When you order from our website, you are purchasing from a brick and mortar store with 4 total employees. We are thrilled that our online business is growing and we are learning more each day about how to be the most efficient with our website. Please be patient with us as we learn and grow!

Contact us via phone or email or just stop by - let us know how we can help you find the perfect fit!